Transform Your B2B Brand: 7 Strategic Insights
August 7, 2024
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Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration.
Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential.
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Best practices and tips for structuring a partner program, including a badge system, naming, and messaging.
AI-driven brand strategy, brand measurement, brand KPIs, and brand health monitoring.
In marketing, we love a good acronym. But let’s be real— USP (Unique Selling Proposition) is starting to feel like one of those legacy systems we all pretend still has value because it’s “core to the business.” You know the type: old, clunky, and painfully out of sync with how people make decisions today.
