Transform Your B2B Brand: 7 Strategic Insights
August 7, 2024
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Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration.
Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential.
Read more at MarTech.org
Using AI to create high volumes of content poses risk for B2B technology companies. This blog explores why content teams are shifting from volume-driven plans to human stories.
Successful rebrands require the right subject matter experts at the table. These 8 stakeholders will provide the right answers and context for the brand strategy team.
This blog explores the differences between Generic, Prompt-Based Generative AI and Specialized AI that's trained to understand your brand, customers, and competitors.
