Brand Story Sprint
A hyper-focused 2-week engagement built for tech companies who can’t afford another quarter of confusing messaging.
Let's fix what's ailing your brand story:
If any of these sound familiar, you don’t have a product problem. You have a story problem. And it's totally fixable.
- People are confused about what you actually do.
- People know what you do but don't understand how it's different or better.
- Your portfolio has evolved and the individual pieces don't seem to fit.
- You're doing something that's never been done and need to educate the market.
- You suspect you've been trying to reach the wrong type of customer/persona.
Learn how you can walk away with a clear, differentiated brand narrative your entire company can actually use. In two weeks.
Reserve a 2-week Brand Story Sprint.
Contact Us
Brand Story Sprint
- Align your teams around a consistent narrative
- Make complex stuff easier to understand
- Stand apart from you competition
What you get:
- 2 weeks of collaboration with tech brand pros.
Dedicated access to senior brand leaders via live workshops and asynchronous work.
- Brand messaging framework
Seven slides codifying the exact vocabulary your teams will use to describe who you are, what you do, and why it matters.
- Homepage wireframe and narrative
A wireframe of your full website homepage in Figma, including production-ready copy grounded in your new positioning and messaging. (Design services available for an added fee.)
- 6-month subscription to Brandmaven
Our Brand Performance Management platform, enabling faster brand decisions with less risk.
Pricing tiers:
Start-Up
less than $2M in annual revenue
$10,000
Scale-Up
$2M - 30M in annual revenue
$15,000
Growth
$30M-100M in annual revenue
$20,000
Enterprise
$100M+
$25,000
Buckle-up. We move fast.
Pre-Work Discovery: Day Zero
Key stakeholders for your brand complete a Brand Sprint Intake Questionnaire. This helps us get to the heart of what matters without getting delayed by scheduling issues. We'll ask about:
- Customers
- Competitors
- Products/Services
- Sales Cycles
- Category Definition
- Current Elevator Pitch
- Brand Uniques
- Strengths and Weaknesses
Strategizing: Days 1-4
The magic begins. Speak! analyzes your answers from the Intake Questionnaire plus your website, collateral, demo, and competitors. We then build 4-6 viable brand positioning strategies. Each strategic direction is unique in its own way and provides a sense of what your brand could potentially be known for in its market.
Workshops: Day 5-6
We present our Brand Positioning Strategies to your team via MS Teams or Zoom. Within this free-form workshop, we'll highlight the thinking behind each direction and the risks for each approach. Next, we'll have some open discussion to discuss the pros/cons of the options and "eliminate" 1-2 positioning strategies.
Speak! delivers:
- 45-60 minute workshop
- Highlighting 4-6 approaches
- Work with you to narrow down
Your team:
- Continues debating the options without Speak!
- Identifies the preferred direction
In a second workshop (75-90 minutes), we rally around one positioning direction and finalize a brand strategy framework.
Copywriting: Days 7-9
Speak! crafts the brand story. We come up with 100+ bad ideas until we get dialed in on one that sizzles. We rigorously pursue the exact words to describe what your product is, who it’s for, the problem it solves, and the value it delivers. On Day 9, we workshop it with you — refining copy in a live, interactive Figma presentation.
- Deliverable: 7-slide messaging framework
- Workshop: Live wordsmithing
- Asynchronous: Revisions
Finalization: Day 10
You'll have another opportunity to send over final feedback. We get everything buttoned up. Based on the locked in positioning and messaging framework, we craft a rewritten homepage with a clear narrative and SEO-ready copy that translates your positioning strategy into language your customers will understand.
- Deliverable: Website homepage narrative
Frequently Asked Questions
Will you interview internal stakeholders or customers?
No. We don't do this as part of our 2-week Brand Story Sprint because it would be cost prohibitive and extend the schedule to be two or three months.
Instead, we gather the necessary input through our intake questionairre and workshops.
Does the Brand Story Sprint include visual identity?
We offer art direction and visual identity services for an added fee. We have developed visual identities for many clients, with the final deliverable being a brand book.
Who needs to be involved in the process?
This depends on the size of your company. In general, we find the most productive workshop sessions have 4-5 stakeholders plus our team.
For the initial pre-work (Intake Quesitonairre), we welcome broader participation.
Can't I do this on my own?
If you're on this webpage, someone in your company probably already tried and it hasn't worked.
We bring an outsider view that surfaces blind spots, challenges sacred cows, and questions assumptions internal teams are too close to see. Because we have worked across multiple industries, we see emerging themes, overused tropes, and whitespace angles you might miss if you only look at your own category.
Will you write the full website, including interior pages?
The Brand Story Sprint service includes production-ready copy for the homepage only. We can craft messaging for interior pages for an added fee.
Will you design the homepage?
We will provide a wireframe in Figma that gives you the structure and narrative flow for the homepage. We can provide production-ready design using your current look/feel for an added fee.
What type of businesses will benefit from the Brand Story Sprint?
We designed the Brand Story Sprint workflow and deliverables for technology companies. It works particularly well for SaaS, infrastructure, or professional services companies with complex stories.
Other B2B companies in saturated markets or with hard-to-reach audiences, will also benefit.
How long will the Brand Story Sprint take?
We complete the process in two weeks. At the end of the sprint, we'll deliver your 7-slide positioning and messaging framework and production-ready homepage copy.
What is Brandmaven?
Brandmaven is our Brand Performance Management platform. It uses AI to execute time-consuming workflows and gives brand leaders the intel and ideas needed to make decisions faster and with less risk.
At the end of your Brand Story Sprint, you'll get full access to the platform for six months.
Meet some satisfied sprinters:
Speak! truly listened to us. Even during the RFP process, they picked up on the subtleties of what we were looking for and gave us a wide range of options.
Cindy Zhou, Boulder CO
Speak! took the time to really understand what we do and our unique value proposition. Their approach was very thorough and methodical, and they put all their energy into the final outcome. They also had very clearly defined outcomes, processes, and deliverables.
Sophia Asghar, Portland OR
It is so hard – so hard – to take a big, complicated
message and boil it down to something that is clean
and crisp and easy to understand. With Speak!, I
see it happen every day.
