Three Ways a Strong Brand Can Help you Master the Long Sales Game
September 5, 2024
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B2B sales cycles are longer than ever. Beefing up your brand identity can help you stay in it to win it.
In the B2B world, the sales cycle can be a slow (and often winding) road to success.
Consider this: 74.6% of B2B sales to new customers take at least four months to close, and 46.4% take seven or more. This stands in stark contrast to B2C, where sales cycles are more often measured in days or even minutes.
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