The How, When and Why of a Rebrand
July 11, 2024
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Startups rebrand for a variety of reasons, one of the most common being a fundamental change to their business model or target market. As they grow and evolve, their initial branding may no longer align with their current direction. In these cases, rebranding becomes a strategic necessity to ensure the company's identity resonates with its updated goals and target audience.
Rebranding a company can be an opportunity for a fresh start. The original brand may appear outdated, and no longer reflective of the company’s vision and values.
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