The How, When and Why of a Rebrand
July 11, 2024
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Startups rebrand for a variety of reasons, one of the most common being a fundamental change to their business model or target market. As they grow and evolve, their initial branding may no longer align with their current direction. In these cases, rebranding becomes a strategic necessity to ensure the company's identity resonates with its updated goals and target audience.
Rebranding a company can be an opportunity for a fresh start. The original brand may appear outdated, and no longer reflective of the company’s vision and values.
Best practices and tips for structuring a partner program, including a badge system, naming, and messaging.
AI-driven brand strategy, brand measurement, brand KPIs, and brand health monitoring.
In marketing, we love a good acronym. But let’s be real— USP (Unique Selling Proposition) is starting to feel like one of those legacy systems we all pretend still has value because it’s “core to the business.” You know the type: old, clunky, and painfully out of sync with how people make decisions today.
