The How, When and Why of a Rebrand
July 11, 2024
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Startups rebrand for a variety of reasons, one of the most common being a fundamental change to their business model or target market. As they grow and evolve, their initial branding may no longer align with their current direction. In these cases, rebranding becomes a strategic necessity to ensure the company's identity resonates with its updated goals and target audience.
Rebranding a company can be an opportunity for a fresh start. The original brand may appear outdated, and no longer reflective of the company’s vision and values.
Using AI to create high volumes of content poses risk for B2B technology companies. This blog explores why content teams are shifting from volume-driven plans to human stories.
Successful rebrands require the right subject matter experts at the table. These 8 stakeholders will provide the right answers and context for the brand strategy team.
This blog explores the differences between Generic, Prompt-Based Generative AI and Specialized AI that's trained to understand your brand, customers, and competitors.
