How AI-Generated Content Impacts Your Website's SEO
November 21, 2024
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Forbes: The Rise Of AI Content And Its Impact On SEO
Google used to place more SEO value on the volume of website content than engagement. If a website had a lot of content, it was because humans took the time to write it, and that effort was rewarded in the form of higher rankings. But this led to an increase in keyword stuffing. As a result, Google released its quality content update Panda in 2011.
But now, anyone can flood the web with content at an unprecedented scale. This has led to a deluge of scraped content being published online daily, and it’s caused Google to adjust how much value it places on text when deciding which pages to rank. The simple fact is, sheer volume is no longer enough.
Read more at: Forbes.com

In marketing, we love a good acronym. But let’s be real— USP (Unique Selling Proposition) is starting to feel like one of those legacy systems we all pretend still has value because it’s “core to the business.” You know the type: old, clunky, and painfully out of sync with how people make decisions today.

