ACCOUNT BASED MARKETING
Stay top of mind with decision-makers and influencers in your key accounts.
Every Interaction is an Opportunity.
We use technology to reach key personas within your target accounts.
As a business offering a product or a service to another business, you're already engaged in Account Based Marketing (ABM). You've likely called, emailed, mailed and directly interacted with your target business. But how do you reach all your potential customers within an organization if you don't know who they are? Enter modern ABM. Today we can reach deep within an organization to deliver highly targeted advertising to specific roles. Using machine learning we're able to identify prospective customers within and organization and deliver timely and relevant ads so that your brand stays top of mind.
Next time your sales team calls on an account, or your prospect receives a communication from your company, chances are they will have seen your brand and your interaction will benefit from the additional brand awareness created by your digital ABM. If you're ready to land and expand your target accounts, we can help you create an automated ABM program that enables your marketing organization to deliver warmer and more qualified leads.
Digital ABM allows your brand to stay top of mind within each of your target accounts with hyper-relevant messages.
Sales and Marketing Alignment
Unite your sales and marekting teams with a Service Level Agreement (SLA) to establish lead quantity and quantity, contact frequency and other KPIs.
Key Account Identification
We work with marketing and sales to identify and qualify target accounts.
Messaging
Targeted, role-based messages and creative will create an emotional connection with your audience.
Channel Strategy
Where you reach your audience is as important as what you say. We'll identify the most effective channels to promote your brand.
Measurement
We'll measure every activity for effectiveness and to optimize ROI. We'll align KPIs with business objectives to ensure optimal performance.
Automation
Once your ABM strategy is complete we'll worth together to automate all aspects from lead capture, qualification, nurture and conversion.
“They worked quickly and delivered high-quality results. The website’s positive feedback encouraged future collaboration on multimedia marketing projects.”
Kevin Spellman
CEO
Resource Management Systems LLC
Resource Management Systems LLC
Account Based Marketing
Ensure your brand is top of mind with key decision-makers within your target accounts.
EXPLORE MORE
Sales and Marketing Alignment
Synergize your efforts to maximize your results.
Messaging
Create an emotional connection with your audience.
ABM Technology
AI and Machine Learnining to reach your audience.
Measurement and Optimization
Consistenly improve effectiveness and maximize ROI.
